For developers, we provide services of developing concepts of:
– interiors of apartments and public areas
– architectural concept of the whole project
– site design (or master planning)
What is our approach?
We are well aware that the main task of a developer is to create a successful project that will stand out on the market and, most importantly, will sell well. It is not easy to do this, as the real estate market is saturated and the consumers tend to choose very carefully. Many factors have to be taken into account for that. As a rule, developers are guided by such criteria as functionality, aesthetics, compliance with the formal requirements of the target audience, the name of the architect, the reputation of the place, etc.
There is already a tendency that a buyer should be offered not just plain square meters, but a “lifestyle”, “space for living,” etc. However, as a rule, such statements remain only at the level of external communications.
We believe that the concept and ideology of any real estate project is the very first thing, and developers should start their work from these two things. A concept is not only about aesthetics and functionality, but, first of all, about the values and behavioral patterns of the people for whom the building is created. When we put the values of our target audience, their deep needs, into the conceptual basis, then aesthetics and functionality will naturally follow from the ideological foundation.